Discover our Passion

Embark on a journey through innovation, excellence, and dedication. Our commitment to excellence knows no bounds as we bring the ocean's embrace to every corner. Dive into a realm where surf meets luxury, where every wave tells a story of ambition and artistry.

Embrace the power of creation as we craft spaces that harmonize retail, residential, and hospitality into sites of magnificence. Join us on this voyage of creation and unparalleled experiences.

Learn more about our World Class team below..

  • Eric Cernich

    CO-FOUNDER and Principal

    40+ Years in Real Estate Development: Extensive portfolio covering diverse property types—hospitality, commercial, and residential.

    Top OC homebuilder for multiple years

    Surf Industry Veteran:

    Founded and operated Longboard magazine

    Development and operation of international surfboard blank factory

    Developed a proprietary wetsuit material to replace neoprene

    Quiksilver Licensing Leader: Held exclusive global rights to build and develop Quiksilver-branded hotels and surf pools until licensing terms changed under new ownership.

    Visionary Leadership: Eric’s decades of entrepreneurial success in both real estate and surf culture form the backbone of PSYURF’s strategic direction.

  • Ori Vincente

    Lead Engineer

    Mechanical Engineering & R&D: Over 15 years of experience identifying customer needs, developing requirements, and delivering cutting-edge solutions.

    Surf Pool Product Expertise: Successfully launched new surf pool products for several leading technologies, focusing on safety, cost effectiveness, and innovation.

    Complex Project Leadership: Has managed end-to-end product development, producing multiple new attractions and IP while improving customer experience.

    Trilingual Communication: Fluent in English, Spanish, and Portuguese, Ori fosters clear dialogue and partnership with global stakeholders.

  • Christian Cernich

    CO-FOUNDER

    Construction Sales & Real Estate: Built expertise in sales and contract negotiation with residential customers as well as commercial builders, now pivoting into real estate development with his real estate salesperson license.

    Lifelong Surfer & Team Leader: Former captain of his high school surf team, highlighting leadership skills, a passion for the sport, and a deep understanding of surf culture.

    In-House Membership Strategist: Developed multiple recurring-revenue membership models tailored for wave pool operations, with proven potential to boost customer loyalty and ROI.

    Global Surfing Insight: First-hand exposure to four different surf pool technologies across four countries, offering a broad perspective on performance, maintenance, unique site planning and guest satisfaction.

  • American Resort Managment

    Managment Partner

    Celebrating 20 years of excellence, ARM unites seasoned professionals from the waterpark, resort, hotel, and restaurant industries to deliver full-service management solutions. With a track record of overseeing internationally recognized brands—Hilton, Marriott, Hyatt, IHG, Wyndham, Choice—and notable waterparks like Epic Waters, Wild Rivers, and Lagoonfest Texas, ARM’s expertise ensures world-class results and guest satisfaction. Services include:

    Business planning and concept development

    Waterpark design, construction oversight, and operational setup

    Comprehensive on-site management and marketing strategies

    Ongoing quality assurance, financial monitoring, and operational optimization